Friday, October 28, 2011

Wednesday, October 26, 2011

Nectar

Some pop bottles to celebrate something, others pop bottles simply because it is the right time to pop.

Tuesday, October 25, 2011

Ka'Ching x Bushido

Albert Heijn is a supermarket chain founded in 1887 by the man Albert Heijn himself. Now, more than a century later, Albert Heijn has the largest economic market share in the Netherlands. Yet the road to profit and success is a bumpy one. In the world today it is dangerous to seem too power hungry, to be overt with power moves. We have to seem fair and decent. So we need to be subtle, congenial yet cunning, democratic yet devious. Learning the game of power requires a certain way of looking at the world, a shifting of perspective. It takes effort and practice, for much of the game may not come naturally. Certain basic skills are required, and once you master these skills you will be able to apply the laws of power more easily. Albert Heijn understood the game. He played it and now the infamous AH logo is portrayed on more than a thousand stores throughout the country. In order for AH to keep its power position, new incentives ought to be implemented to keep things fresh and innovative. So what does AH do? They hire us to promote AH latest market stunt; Ka'Ching.


Friday, October 21, 2011

Best coffee in Amsterdam

How old are you? How old do you think? You look seventeen. Thank you, but I'm twenty-five. Ow, so you're the same age as me! I thought you were younger. I'm not. High five. So what could you recommend me? I never know which one to choose. This one. Alright, let's try it. By the way, where's that accent from? You look Eastern European. I'm from the South. Como estas? Bien. So what do you want? Two mint tea please. 

Excuse me, you got a lighter? Yes, I got one upstairs. Will you bring it or should he come and get it. He can come and get it.

Thanks for the lighter. Gracias señorita. It’s for you. Really? Thank you. But now I don't have anything to give you. Wait, I'll give you my number. You got a paper? Alright listen, Wednesday I finish work around six. Let's do something after that. We'll do something fun on Wednesday. Ok.

What to do on Wednesday if you never tried the best coffee in Amsterdam?

Sunday, October 2, 2011